DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

A new spot highlights insecurities of the Zoom era

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While working from home has allowed many of us to forego parts of our morning beauty routines, it can still be hard to shake the feeling that we’re not meeting those ever-elusive beauty standards, especially for women. That’s what direct-to-consumer shaving brand Billie aims to highlight—and debunk—in its new spot “Are We Doing Video?” released today.

The spot shows people engaging as we all are these days: over Zoom. At the beginning, the participants jump on a call only to immediately apologize for their lack of makeup, greasy or grown out hair, tired eyes or myriad other sources of shame.

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