DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

A new spot highlights insecurities of the Zoom era

three people chatting on a zoom call with billie's logo on the top right
Billie's new spot reenacts the everyday apologies that women give for being themselves. Billie

While working from home has allowed many of us to forego parts of our morning beauty routines, it can still be hard to shake the feeling that we’re not meeting those ever-elusive beauty standards, especially for women. That’s what direct-to-consumer shaving brand Billie aims to highlight—and debunk—in its new spot “Are We Doing Video?” released today.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.