DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

A new spot highlights insecurities of the Zoom era

three people chatting on a zoom call with billie's logo on the top right
Billie's new spot reenacts the everyday apologies that women give for being themselves. Billie

While working from home has allowed many of us to forego parts of our morning beauty routines, it can still be hard to shake the feeling that we’re not meeting those ever-elusive beauty standards, especially for women. That’s what direct-to-consumer shaving brand Billie aims to highlight—and debunk—in its new spot “Are We Doing Video?” released today.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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