Billboard Video Acquires MultiMedia Signs

DALLAS BillBoard Video, a company that specializes in advertising on video screens at locations such as fuel pumps, stores and other shopping sites, has expanded its reach with the acquisition of MultiMedia Electronic Programmable Signs.

Frisco, Texas-based BillBoard did not disclose the price it paid for MultiMedia, headquartered in Sacramento, Calif.

Billboard president Bill Hall said the deal allows the company to expand existing facilities while opening new offices in Europe, Asia and South America.

“Today, the average consumer spends 80 hours a week outside of the home, and BillBoard Video and MultiMedia together are poised to become a forerunner in providing complete solutions to the out-of-home digital display markets,” Hall said. “We work with clients on everything from sign design, manufacturing, content management to installation and service.”

MultiMedia will allow BillBoard to deliver advertising and digital displays that include LED systems and media content management, Hall said.

BillBoard delivers full-motion video advertising and content at the point-of-purchase via wireless Internet. The company is also the sole owner of technology capable of measuring the investment return advertisers receive from ad expenditures, Billboard officials said.

In its 25 years, MultiMedia has made digital displays for customers such as JP Morgan Chase, ABC Television Network and The Trump Organization.

“MultiMedia is unique because the technology was specifically designed for out-of-home advertising and is two-three years more advanced than some of the older LED technology that has been used in sports arenas,” Hall said.