Billboard Video Acquires MultiMedia Signs

DALLAS BillBoard Video, a company that specializes in advertising on video screens at locations such as fuel pumps, stores and other shopping sites, has expanded its reach with the acquisition of MultiMedia Electronic Programmable Signs.

Frisco, Texas-based BillBoard did not disclose the price it paid for MultiMedia, headquartered in Sacramento, Calif.

Billboard president Bill Hall said the deal allows the company to expand existing facilities while opening new offices in Europe, Asia and South America.

“Today, the average consumer spends 80 hours a week outside of the home, and BillBoard Video and MultiMedia together are poised to become a forerunner in providing complete solutions to the out-of-home digital display markets,” Hall said.