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Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a pinpointed, strategic way.
Hispanic marketing experts pointed out some common pitfalls in aligning brands with artists during the “Branding for Music/Music for a Brand” panel Tuesday at the Billboard Latin Music Conference at the Conrad San Juan Condado Plaza in San Juan, Puerto Rico:
Pitfall 1
Choosing the wrong artist.
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