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Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot on Feb. 4.
“More people will see me in this than they have in the past three movies I’ve been in,” Hader jokingly notes in the short, which can be viewed below.
He might be right, but it’s not a self-own: Last year, 111.3 million tuned into the Super Bowl, which aired on Fox, according to Nielsen.
Considering Hader would need to learn how to “sing or dance or set off fireworks” to make it into the halftime show—a service, he said in the teaser, for which he’d charge the NFL about $400 million—the Pringles commercial is likely the best option for his Big Game debut.
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