SAN FRANCISCO - Before Peter Angelos" /> Bigger Is Not Always Better, Some in San Francisco Learn: Large Agencies Are Acting More Like Smaller Shops, Playing Down Vast Resources to Vie for Local Biz <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - Before Peter Angelos
SAN FRANCISCO - Before Peter Angelos" />
SAN FRANCISCO - Before Peter Angelos" />

SAN FRANCISCO – Before Peter Angelos" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Bigger Is Not Always Better, Some in San Francisco Learn: Large Agencies Are Acting More Like Smaller Shops, Playing Down Vast Resources to Vie for Local Biz By Daniel S. Levin

SAN FRANCISCO - Before Peter Angelos

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The change in fashion comes as the agency tries to shed its identity as one more corporate outpost of a multi-glomerate for one that emulates the independence of smaller, local shops with which it is having to compete.
‘We’re in the process of reinventing ourselves,’ Angelos said.
As conflicts within their own networks, turf wars between sister agencies and the economy have conspired to limit new business opportunities for such firms, they are increasingly targeting smaller accounts.

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