Bigfoot and Expression Merge

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Two New York-based e-mail marketers, Expression Engines and Bigfoot Interactive, have merged under the Bigfoot name and under the leadership of Expression CEO Al DiGuido.

Jim Hoffman, co-founder and former CEO of Bigfoot, will serve as chief strategy officer of the new company, which will also be based in New York.

Bigfoot brings e-marketing strategy and creative services skills to the merger, while Expression is known for its message management and delivery tools and response-oriented creative design.



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