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NEW YORK BIG Interactive has hired former Zentropy Partners executive Gillian Gutierrez as vp, director of account services.
In the newly created role, she will oversee the Los Angeles-based Internet marketing shop's accounts like Fox, Suzuki and Kellogg's, among others. She will report to CEO Matt Minkin, who also worked at Zentropy as managing director prior to founding BIG in 2000.

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