Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Miller High Life’s holiday swag—a leg lamp reminiscent of A Christmas Story’s famously fish-netted prop—has some big shoes to fill when it drops later this week.
The festive item, modeled after the brand’s Girl in the Moon mascot, follows last season’s kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2 minutes and became a viral superstar.
As a twist on the movie’s lovably tacky objet d’art, the Leg Lamp Beer Tower launches Friday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in