Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Big Communications has successfully defended its BioLife Plasma Services account, holding off three undisclosed Midwest shops in a review.
The Birmingham, Ala., agency retains television, print, outdoor and direct-mail creative and media planning chores. Media buying, previously handled by the shop, remains under review and is likely to go in-house, according to Will McKee, agency vice president of account services.
The Deerfield, Ill.-based client, which operates plasma-collection centers in 10 markets, placed its estimated $2 million advertising ac-count in review after parent company Baxter International of Chicago established an additional 20 territories in the Midwest.
“We’d worked with the original company when they were Community Bio-Resources and in only 15 markets,” said McKee.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in