Big Retains BioLife's Creative, Media Planning

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Big Communications has successfully defended its BioLife Plasma Services account, holding off three undisclosed Midwest shops in a review.

The Birmingham, Ala., agency retains television, print, outdoor and direct-mail creative and media planning chores. Media buying, previously handled by the shop, remains under review and is likely to go in-house, according to Will McKee, agency vice president of account services.

The Deerfield, Ill.-based

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