In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

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After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight.

This morning, the brand—which has earned attention in recent years for visually striking ad campaigns created by Droga5 and starring athletes like Misty Copeland, Michael Phelps and Tom Brady—announced two major retail expansion plans.

The brand will be opening a massive storefront in the iconic FAO Schwarz location on New York's Fifth Avenue, site of several memorable scenes in Tom Hanks' 1988 comedy Big.

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