Big But Little-Watched, That Amusing NBA, Etc.

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Counterintuitive Factoid of the Week: People who buy the most expensive TV sets don’t spend the most time watching TV. In a survey of consumers who’d bought high-end TVs between April 2003 and October 2004, J.D. Power and Associates asked respondents how much time they spend in front of the tube. Among those who’d bought a set in the $1,000-2,499 range, a plurality (35 percent) said they watch for 40-150 hours per week. Among those who’d spent $3,500 or more for their set, a plurality (40 percent) said they watch for 20 or fewer hours per week.

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