Big Ideas Are Always Better

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LAS VEGAS The big idea. How do you find it as part of a global agency, as a creative looking through portfolios, or as a client? Discussions at Adweek‘s 31st Creative Seminar here today addressed each of these issues.

John Hegarty, chairman and chief creative director of Bartle Bogle Hegarty in London, discussed ways to find ideas that can span cultures and countries, necessary in an increasingly global economy.

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