the big gest challenge in its mission to move the

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the big gest challenge in its mission to move the image of Fuji Photo Film beyond the familiar little green box and into the digital age was how to fit shots of several different products into a natural narrative.

“We had to incorporate an incredible amount of storytelling in a short amount of time,” says associate cd Mark Ber nath of the three spots in the $20-25 million campaign.

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