Brand Marketing

Big Fuel Cut as GM's Social AOR

Comes months after Publicis Groupe acquires stake in shop

Headshot of Noreen O
By Noreen O'Leary

December 20, 2011

In the first change to result from General Motors’ global media review, the automaker is cutting social media shop Big Fuel from its agency roster.

Headshot of Noreen O

Noreen O'Leary

Recommended articles
Related Articles

Fawn Weaver

Beer, Spirits & Cannabis

By Honoring ‘Nearest’ Green, Fawn Weaver Is Crafting Her Own History

By Gabrielle Nicole Pharms

Collage of images from the ANA's In-House Agency Conference

Brand Marketing

5 Takeaways From the ANA’s In-House Agency Conference

By Minda Smiley, Doug Zanger

Room for Dessert? McDonald's Saweetie Meal Now Comes With a Side of Merch

Food & Beverage

Room for Dessert? McDonald’s Saweetie Meal Now Comes With a Side of Merch

By Shannon Miller

a pumpkin spice latte

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Renaissance of Contextual Targeting

By Oracle Advertising


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan


The Metaverse Explained

By Dept