Big Fish, Small Ponds

A look at small agencies across the nation that are proudly serving local clients

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Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their roots to serve regional and even global clients, most of their work is proudly local and decidedly unpretentious, cut for the kind of client that can't afford (or doesn't want) a big city agency.

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