Big Easy Tourism in Final Round

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The New Or-leans Tourism Marketing Corp. has selected three finalists in the review for its nearly $4 million advertising account.

Two New Orleans agencies, incumbent Montgomery Stire & Partners and Peter A. Mayer Advertising, are competing against The Graham Group of Lafayette, La., for the three-year contract. A one-year option is included. MS&P has held a firm grip on the account since 1988.

The tourism group mailed requests for proposals last month, soliciting inquiries from more than a dozen shops.



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