Big Easy Makeover Rolls On

NEW ORLEANS-Zehnder Communications here broke a new broadcast and print campaign this month for New Orleans’ Downtown Development District, keeping the catchy tagline they introduced last year and giving it a mission.
“Come out of your shell,” has been added to the beginning of the well-received DDD jingle: “New Orleans is your oyster, downtown is your pearl.”
Zehnder’s new twist on the campaign hopes to get downtown workers-the DDD’s primary target-out of their offices and into the streets, shops and restaurants during their lunch and off-hours.
The shop’s campaign also targets visitors to New Orleans as well as citywide residents.