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Bozell-CIA and Omnicom Vie for a Potential $1 Bil.-Plus in Duties
CHICAGO–Executives from the Bozell Worldwide-CIA team and Omnicom Group were in Detroit making credentials presentations to DaimlerChrysler officials last week, in what could lead to a decision on combining more than $1 billion in global media buying responsibilities at a single entity, sources said.
DaimlerChrysler representative Jodi Armstrong said the client has been hearing “capabilities presentations” from all agencies handling media buying for the Daimler-Benz and Chrysler Corp.
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