'Big Brother' Goes Mobile

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Hold the phone…literally.

CBS Mobile has partnered with Verizon Wireless and MediaFlo, a subsidiary of Qualcomm, to create a dedicated channel for Big Brother 8. The show will appear live and continuously on V Cast Mobile TV, free of charge to its subscribers.

The Big Brother reality series follows the lives—the relationships and conflicts—of people who share a house together, having their every move recorded on camera.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in