Big Belding Winners: Deutsch, TBWA\C\D

LOS ANGELES A television campaign that featured characters from three classic movies landed Deutsch/LA top honors at the Advertising Club of Los Angeles' 37th annual Belding Awards, held Thursday evening at The Wiltern.In addition to snagging the Belding Sweepstakes for the DirecTV campaign, which showed scenes from Airplane, The Karate Kid and Animal House, the Marina del Rey, Calif., shop captured six Belding bowls for Mitsubishi TV and promotional materials and TV spots for DirecTV. Deutsch won another bowl in the Best Book category, which recognized the shop for doing the best work overall for its clients.TBWA\Chiat\Day in Playa del Rey, Calif., won the most bowls overall, taking home 15 for Sony Playstation, Adidas and Nissan print and TV, Playstation radio, promotional materials for Nissan and Infiniti, and online work for Nissan. Crispin Porter + Bogusky in Venice, Calif., grabbed six bowls for print work for the Mini, TV spots for the Fine Living TV Network and public service announcements for the Women's Alliance.Team One in El Segundo, Calif., landed four bowls for Lexus print. Ground Zero in Marina del Rey earned three bowls for ESPN TV and last year's call for Belding entries. Winning two bowls each were Colby & Partners in Santa Monica, Calif., for the California Avocado Commission outdoor ads and California Map & Travel TV; Saatchi & Saatchi in Torrance, Calif., for Toyota Motor Sales outdoor and its own holiday party print campaign; and Animax for Weaver Beaver and its own Web site. Single bowl winners included VitroRobertson in San Diego for Taylor Guitars print, WongDoody in Los Angeles for self-promotional print; Secret Weapon Marketing in Santa Monica for Jack in the Box TV; Mendelsohn/Zien in Los Angeles for Carl's Jr. TV; and The Designory for a Nissan CD-ROM.A total of 46 bowls plus the Sweepstakes were awarded, along with 76 finalist certificates. There were approximately 900 entries and 500 attendees at this year's show.This year's judges included Chris Wall, senior partner and co-creative head at Ogilvy & Mather in New York; Catrina McAuliffe, director of brand planning and senior partner at Carmichael Lynch in Minneapolis; Jeff Labbe, senior vice president and creative director at Leo Burnett in Chicago; Lance Jensen, chief executive officer of Modernista! in Boston; Risa Mickenberg, a freelancer from New York; Jim Garaventi, senior vice president and group creative director at Mullen in Wenham, Mass.; Nick Cohen, chief creative officer at Mad Dogs & Englishmen in San Francisco; Tohru Oyasu, a copywriter from Young & Rubicam in Chicago; and Eric Silver, senior vice president and creative director at Cliff Freeman in New York. Interactive judges were Masha Geller, editor of MediaPost and MediaMagazine in Westport, Conn., and Brigham Field, president and chief executive officer of UNYQ in New York. Samuel Albis, associate creative director at del Rivero Messianu DDB in Coral Gables, Fla., and Jack Sassoon, a freelance creative director from Miami Beach, Fla., were the Hispanic judges.

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Big Belding Winners: Deutsch, TBWA\C\D

Rebecca Flass

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Rebecca Flass