'Big Beef' and Impossible Foods Square Off Over Regional Super Bowl Ad

Plant-based company parodies CCF's spelling bee spot in response

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Plant-based meat alternatives—like Impossible Foods and Beyond Meat, both of which exploded in popularity last year—seem to have hit a nerve in the meat industry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...