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As college students prepare to return to class, Textbooks.-com and other online services are vying for their business with ad campaigns and on-campus promotions.
More than 250 representatives of marketing firm Student Advantage here will hit colleges to hand out mugs, T-shirts and other giveaways imprinted with the retailer’s Web ad-dress and tag, “College just got easier.”
That tag also will appear in $8-10 million worth of print, outdoor, Internet and radio ads created by Textbooks.com’s agency, TBWA/Chiat/Day, New York.
Ads for the New York-based client, a unit of Barnes & Noble, will continue through the first few weeks of fall classes and be reprised for the new semester in January, when the second round of book buying begins.
Ecampus.com,
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