Big 3 Explore Online Exchange

LOS ANGELES–The three largest advertising holding companies are putting the final touches on a plan to create an online exchange where media can be bought electronically.

If it succeeds, the partnership between Omnicom, WPP Group and The Interpublic Group of Cos. will provide a single standard of electronic buying that would move the process out of the paper past and into the digital age.

“We’ve

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