In a Bid for Younger Audiences, MLB Encourages More Kids to Take the Field

Chevrolet and Scotts are sponsoring Play Ball Weekend

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When Major League Baseball commissioner Rob Manfred took office last year, one of his major goals was to attract younger audiences to baseball. To do that, MLB is starting at the source, encouraging the next generation of fans to pick up their bats, oil their gloves and take the field.

This weekend is Play Ball Weekend, an effort by MLB and its 30 teams to engage young baseball fans by celebrating youth participation in baseball and softball.

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