BIC Seeks Shop For $50 Mil. Global Account

Societe BIC S.A., which established the worldwide market for disposable shavers and pens, has kicked off a search for a global agency to handle its estimated $50 million worldwide account.
An executive at the Clichy, France-based client confirmed the search, but offered few details.
BIC communications executive Claire Gerard confirmed that BIC’s U.S. ad business is included in the “global review,” but would not comment on ad spending, the number of agencies that have been invited or which shops handle BIC’s ad business globally.