BHM Is Not a 'Check the Box' Exercise

Here are ways to ensure your acts of inclusion are intentional and don’t end on March 1st

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As we enter Black History Month, we will once again find our social feeds filled with the swirl of Instagram posts, the one-time signature events and that single brand campaign to spotlight Black talent. And yet, here’s what too many marketers fail to remember: Black History Month is not a “check the box” exercise or the one time to speak to the Black community.

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