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GoDaddy has moved on from Deutsch New York, taking its creative business to Barton F. Graf 9000 after a review.
Interpublic’s Deutsch did not participate in the search process and other contenders could not immediately be identified. Independent Barton F. Graf in New York, founded four years ago, is also adding digital responsibilities. The agency’s first TV and online work is expected to debut in September.
Media will continue to be handled in-house by GoDaddy, the Scottsdale, Arizona Web-hosting company.
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