BF Goodrich Selects Keiler & Co.

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BFGoodrich has selected Keiler & Co., Farmington, Conn., to develop a national image campaign.

Goodrich, the Charlotte, N.C.-based aerospace giant soon to be renamed Goodrich Corp., made the decision after a review of undisclosed contenders.

Ads will introduce the new name and reinforce Goodrich?s position as a leader in aerospace and industrial products.

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