B.F. Goodrich Eyes 7 Shops

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NEW YORK B.F. Goodrich has cut to seven semifinalists in the review of its estimated $15-20 million account, according to the consultant conducting the search.

Hasan + Co., of Raleigh, N.C., said 14 agencies returned the request for proposal earlier this month and that the following shops will take part in credentials meetings with the client the week of March 6: Havas’ Arnold in Boston and its sibling McKinney + Silver in Durham, N.C.; Omnicom Group’s BBDO in Atlanta and sibling TBWA\Chiat\Day in San Francisco; Interpublic Group’s Carmichael Lynch in Minneapolis and sibling The Martin Agency in Richmond, Va.;

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