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The recession technically ended late in ’91, but it was a full year and one defeated incumbent President later that the hand-wringing that goes with reduced ad spending finally dissipated. And the agencies that reacted most quickly to a newer but less forgiving marketplace were the ones most amply rewarded in ’92.
The fastest-growing species, as usual, could be found among smaller, more agile shops that evolved by delivering for one or several key clients.

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