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Like other one-size-fits-all products, the one-size-fits-all health plan is falling out of favor. In a consumer survey by the Deloitte Center for Health Solutions, 78 percent of respondents said they “would prefer to customize their insurance by selecting the benefits and features they value, rather than select their plans from a few pre-packaged options.” Indeed, 62 percent of those surveyed said the ability to customize in this way, if available, would exert “a strong influence on their choice of a health plan.”
The survey also asked people to cite services they’d like to have from their healthcare providers.
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