Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Climate change isn’t hitting everyone equally. Areas most at risk to climate disasters, often referred to as “frontline communities,” tend to be the ones that are already closest to factories that spew air and water pollution, waste dumps that send toxins into the soil and water, or truck routes that send clouds of diesel exhaust into surrounding areas.
As brands shape their climate goals and sustainability messaging, understanding and addressing those inequities will be crucial to success—especially as the impacts accelerate and awareness grows among employees and consumers.