Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice

Plant-based protein brand says "food is a powerful vehicle for change"

Chris Paul of the Oklahoma City Thunder and Beyond Meat CEO Ethan Brown Beyond Meat

Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the nonprofit group’s first partners.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.