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If it seems like meatless burgers are everywhere, especially since the Covid-19 pandemic hit America in the spring, it’s because they are, with national TV campaigns, retail deals and fast food alliances rolling out constantly.
The latest evidence: Commercials for Lightlife and Morningstar Farms’ Incogmeato are airing during Bravo’s well-watched Real Housewives and other top-rated series, and fierce rivals Impossible Foods and Beyond Meat are making announcements, almost weekly, about their broadening omnichannel footprints.
Against that backdrop, Los Angeles-based Beyond debuted its dedicated ecommerce platform on Thursday, creating a direct pipeline to consumers who are increasingly bypassing brick-and-mortar retail.
The goal of the site is to “make it as easy as possible for people to fit our plant-based meats into their lifestyle,” said Chuck Muth, chief growth officer.
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