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Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats.
The new versions of the Beyond burgers, which will replace the existing recipe, are set to launch early next year in groceries and restaurants. The upgrade promises less fat, fewer calories, and added vitamins and minerals.
The company says the move is another step toward the ultimate goal of creating burgers that have healthier bona fides than typical beef patties and taste just as good.
As a way to introduce the products and whip up excitement (and press), there’s a three-day sampling event for fans later this week at the startup’s Los Angeles headquarters.
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