Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients

Seeking the 'holy grail' of fake meat, the brand will preview new products this week

Beyond Meat

Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.