Beyond Meat Adds Kim Kardashian to Its Celeb Stable as 'Chief Taste Consultant'

The brand continues to lean into its famous ambassadors to boost its profile

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Beyond Meat, like its rival Impossible Foods, has made good use of its celebrity fans and investors in recent years, drawing on the star power of Kevin Hart, Snoop Dogg, Chris Paul, Nikki Bella, Octavia Spencer, Liza Koshy and others to boost its profile.

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