Beyond the Grocery Smart Cart, the iBeacon Beckons

New technologies promise no-register checkout and smartphone coupons

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10 percent of grocery purchases.

But there’s a convergence point: the marketing that goes on inside the store itself. Shopper marketing—historically little more than cardboard displays and coupon dispensers—has undergone a digital makeover.



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