Beyond DDB Crafts Integrated Push for Emerson

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Beyond DDB is pre-paring the first major integrated marketing campaign for global electric and industrial manufacturing company Emerson.

The $8-10 million campaign, from the integrated communications group of DDB Chicago, will break in April with TV spots on business cable stations. Print executions are slated for April issues of The Wall Street Journal, Fortune and Forbes.

An online digital campaign by Tribal DDB, the digital online marketing arm of DDB, will break at the same time.

Airport dioramas will be used in key airports worldwide in an additional effort to get Emerson’s brand in front of business people, said Nicole Foster, Beyond DDB’s senior account supervisor.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in