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In the world of deer, Bambi has been the closest thing to a major brand name. A consortium of New Zealand deer moguls hopes to change that with the introduction of Cervena, a brand-name venison. (The neologism draws on the Latin word for deer, cervidae.) ‘Cervena applies only to the premium farm-raised venison of New Zealand,’ explains a press release. ‘The deer is under three years of age and attended to in the most natural way.’
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