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Peloton customers are about to get an extra serving of lemonade with their cycling workouts.
Today, the fitness platform announced a multiyear partnership with Beyoncé that will be anchored by music and social good initiatives.
The brand’s collaboration with the Grammy-winning musician, entertainer and businesswoman kicks off with music workouts inspired by Homecoming season, the annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that pays tribute to legacy and tradition.
With the pandemic forcing Homecoming festivities to be virtual this year, Beyoncé worked with Peloton to bring the celebration to members with specially curated artist playlists.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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