Beyoncé Back for Second Pepsi Spot

BBDO bows a new Pepsi spot starring Beyoncé Knowles this week during Pepsi Smash, a variety show on The WB, a client rep confirmed. The spot features Knowles’ new song “Crazy in Love.” Knowles also appeared in a Pepsi spot that broke in March from BBDO’s Omnicom sibling SpikeDDB.