Beverly Hospital Rates 5 Shops

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Beverly Hospital last week named five semifinalists in the review for its advertising account.

In the hunt are Cronin/Wallwork Curry, Fort Franklin and Kelliher Samets Volk, all in Boston, Hagg-man of Manchester, Mass., and Duffy & Shanley in Providence, R.I.

Consultancy Pile and Co., Boston, is overseeing the search. Finalists will be named early next month, with a decision expected shortly thereafter.

Spending has not been disclosed, but sources estimated the budget at $500,000-1 million.

Despite the modest budget, more than a dozen agencies, including several outside New England, expressed interest in pitching, sources said.

The turnout to pursue a...

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