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DALLAS The Vidal Partnership has opened a satellite office in Dallas to handle regional promotions for Heineken USA and Schieffelin & Somerset’s Buchanan’s scotch.
Managing the office is Trey Velasco, who joined Vidal last September from Conexion Ele, the Hispanic marketing arm of Dallas-based Slingshot. The Buchanan promotions business shifted to Vidal from Conexion last August.
Vidal’s Miami office had been handling promotions for Heineken’s central region, which encompasses Chicago and Texas. “The central market had gotten so big it warranted a dedicated person,” Velasco said.
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