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Just how big is Smirnoff? The top-selling vodka brand in the U.S. can call no less than Madonna a BFF. On Nov. 12, the pop goddess will host a dance-off at the brand’s Nightlife Exchange Party, the winner of which will get a chance to be in the singer’s next tour. (Note to Svedka: your robot-lady spokesperson is suddenly looking even less vital than usual.)
With $232 million in sales each year, the company controls 21 percent of the U.S.
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