Beverage and Spirits: SVP Global Brand Director of Smirnoff Trademark, Simon Burch; and Smirnoff VP, Global Marketing Michelle Klein

This marketing duo wins with a cocktail of social media, partying, and the Material Girl

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Just how big is Smirnoff? The top-selling vodka brand in the U.S. can call no less than Madonna a BFF. On Nov. 12, the pop goddess will host a dance-off at the brand’s Nightlife Exchange Party, the winner of which will get a chance to be in the singer’s next tour.

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