Between the Hardcovers With Dr. Angus

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ATLANTA Move over Atkins. Make room South Beach. The Angus Diet book is here.

Eating the Angus Diet, by the fictional Dr. Angus of the Burger King ads from Crispin Porter + Bogusky, is a 130-page hardcover volume that spoofs the recurring fad of diet books. It was written and produced by Evan Fry, the copywriter on the Angus Diet ads, and John Parker, the art director for the campaign.

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