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The Ad Council’s iconic Smokey Bear has had a long run. Invented in 1944, he’s gotten everything from his own U.S. postage stamp to an act named after him in Congress.
But his work is far from over. To celebrate the mascot’s 75th birthday, which falls on August 9, the USDA Forest Service and the National Association of State Foresters (the organizations behind Smokey Bear) are teaming up with the Ad Council to honor his legacy and further
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