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With the financial markets in tatters, will consumers cut more slack to companies that aren’t engaged in social do-gooding? Research by Cone LLC gives reason to think otherwise. Based on polling fielded in August, a new report says 52 percent of respondents “feel companies should maintain their level of financial support of causes and nonprofit organizations” even amid the economy’s struggles. Moreover, another 26 percent believe companies should actually increase their philanthropic efforts in hard times.
Elsewhere in the survey, 85 percent of respondents said they “have a more positive image of a product or company when it supports a cause they care about.”
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