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You've probably heard the story. Drop a frog in b" />
You've probably heard the story. Drop a frog in b" />

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A BETTER IDEA -- Some suggestions for an industry that spends too much time talking about its problems and not enough time coming up with solutions By AUSTIN McGHI

You've probably heard the story. Drop a frog in b

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That the advertising agency business resembles an overheated frog is no surprise to anyone. Unfortunately, we in the industry seem to spend too much time analyzing the water temperature and not nearly enough time coming up with ways to get out of the pot. Here are five ideas to consider.
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