Better Than The Grand Prix

Arnold CEO Ed Eskandarian wanted to spice up his speech at the Boston agency’s year-end meeting. And in New England these days, nothing’s quite as spicy as the World Series trophy.

“I was trying to think of something to both inspire us for the coming year and celebrate [2004],” he says. The trophy was relatively easy to get—Eskandarian owns a small percentage of the Red Sox and is a good friend of team president and CEO Larry Lucchino. “I talked to him three weeks before, and he said, ‘That’s a terrific idea,’ ” Eskandarian recalls. Mailroom supervisor Dave Burns, known to be a rabid Sox fan, was secretly selected to bring the trophy into the grand ballroom at the Fairmont Copley Plaza. And the crowd went nuts as Burns, a spotlight trained on him, strutted into view, one fist raised victoriously. “It was a huge hit,” says Eskandarian. “Everybody rose. … People were crying.”

Later, the trophy was taken to Arnold’s lunchroom, where about 90 percent of the staff posed with it for photos. “I thought it would be great,” Eskandarian says, “but it far exceeded my expectations.”